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Trade Mark Basics

A Trade Mark need not simply be a word. It can be a logo, a slogan (or strapline), a shape, packaging or even a sound or smell.

The importance of Trade Marks has never been so widely acknowledged. Given that a trading company’s reputation is dependent on its brands, it is crucial that the Trade Mark aspects of every brand are researched and cleared for use. Trade Marks must then be registered within the countries where they are to be marketed if they are to be enforced against any potential imitations.

The systems used for the search and registration of Trade Marks have become increasingly sophisticated over past years. Most countries’ Trade Mark registers are now accessible for research by computer and soon, Trade Mark applications will be filed in the same way.

However, although this means that the system for researching and registering Trade Marks is simpler (and cheaper), it is vital that expert advice and guidance is sought from specialists in Trade Mark law, to prevent many of the potentially common problems arising eg:

Which Trade Marks are registrable
Where should searches be conducted
Which previous marks are relevant

We can provide you with legal and practical guidelines for both choosing a strong Trade Mark and for the correct usage of it once it is registered.